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A Book to Brag About: “Inbound Marketing: Get Found Using Google, Social...
This article was written by Erika Lehman, Channel Marketing Program Manager at eCoast. In Inbound Marketing: Get Found Using Google, Social Media and Blogs, Brian Halligan and Dharmesh Shah, the...
View ArticleBuild Better Marketing Collateral: Construct your Case Study like a Cathedral
This article was written by Erika Lehman, Marketing Communications Program Manager at eCoast Perhaps I’ve buried myself a little too deep in Ken Follet’s The Pillars of the Earth, but I’ve come to...
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eCoast Reveals Its Newly Redesigned Website
eCoast has redesigned its website and it is definitely worth checking out. The design of our new website is contemporary; navigation is now much easier so visitors can find what they are looking for...
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5 Tips to Improve Your Social Media in 2014
Social Media marketing is ever-evolving. With the multitude of different platforms and the constant chatter about best practices for each managing social media accounts can be overwhelming at times....
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Social Selling in the Channel. New concept-or is it?
Most won’t disagree with me in that Social Selling has been around for a long time. I can recall days of witnessing my dad’s experience social selling right out of his service station. Starting in...
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Prescriptions for Channel Partners
Take One Aspirin and Call Your Marketing Professional in the A.M. All the talk around the Affordable Care Act has me contemplating the analogy of the doctor patient relationship to the supplier’s...
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Why Google Hates You
After months of meeting with designers, your sales team and your developer, the day is here. you are ready to launch your site on the web. Launch day comes and, well, nothing happens. don’t worry,...
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I’ll Show You Mine If… Why Your Keyword Rankings Aren’t Yours
It started like most days, checking out the latest digital marketing news to be found on Google. But when I got to Google, I saw the above. You see, today’s my birthday. Happy birthday to me! Of...
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Google Authorship is Dead, Long Live Great Websites
Business owners have long known that to succeed, a viable, competitive website is a must. Part of that viability is being found in the search engine results pages of Google. As such, it has become an...
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8 Inbound Tactics B2B Marketers Need to Master
Whether you’re in B2C or B2B, the key to high performing inbound marketing is all about projects that are designed to help get your company and its content discovered. Think quality content creation,...
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